Property is a girl's best friend

These start ups make finding an NYC apartment….

Princeton buddies Michael Rudoy and Luke Cohler, both 32, launched Jetty in 2015 after facing difficulties meeting rental requirements in New York.Rudoy and Cohler identified three tough roadblocks: first, an expensive security deposit; second, a high salary or credit score; and third, proof of renters insurance. Jetty offers a separate product for each of these obstacles. (